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Conquering the running world from Switzerland: Former professional athlete Oliver Bernhard founded the label ON with his friends David Allemann and Caspar Coppetti in 2010 to fulfill his dream of the perfect running shoe with matching accessories. It is very important that the shoes are comfortable to wear and at the same time effectively support the musculoskeletal system while also being fashionable. A cushioned landing and a powerful push-off are at the center of the basic concept. Selected materials and advanced technologies help the trio to successfully achieve their goal. With socks from ON , you are not only doing something for your feet, but also experiencing a unique running sensationOn - the brand has revolutionized the world of running shoes with its holistic approach.